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Outsourcing Character Design for Distinctive Protagonists

A distinctive protagonist is one of the most important elements of a successful game or movie. A well-designed protagonist is someone that players or viewers can root for, connect with, and remember long after the credits have rolled. Creating a distinctive protagonist takes time, skill, and creativity. However, it's a task that can be made easier by outsourcing character design to a professional team of artists.

In this blog post, we will discuss the benefits of outsourcing character design for distinctive protagonists, as well as how to choose the right outsourcing partner. We will also provide some tips for ensuring a successful outsourcing experience.

A group of game developers discussing and writing down ideas for a new character.

Benefits of Outsourcing Character Design

There are many benefits to outsourcing character design, including:

  • Access to expertise: Outsourcing partners have the expertise and experience to create character designs that are both visually appealing and distinctive. They can also help to ensure that your character designs are consistent with the overall style and tone of your game or movie.

  • Save time and money: Outsourcing can save you time and money, especially if you don't have the in-house resources to create high-quality character designs yourself.

  • Focus on other aspects of your project: Outsourcing allows you to focus on other important aspects of your game or movie, such as development, marketing, and distribution.

A game character in the early stages of development, with some placeholder assets.

How to Choose an Outsourcing Partner

When choosing an outsourcing partner for character design, it is important to consider the following factors:

  • Portfolio: Review the outsourcing partner's portfolio to assess the quality of their work. Make sure that their portfolio includes examples of character designs that are similar to the style and tone of your game or movie.

  • Experience: Ask about the outsourcing partner's experience working on character designs for games or movies. Look for a partner with a proven track record of delivering high-quality work on time and within budget.

  • Communication: It is important to choose an outsourcing partner that you can communicate effectively with. Make sure that they are responsive to your feedback and that they are able to understand your requirements clearly.

Tips for Successful Outsourcing

Here are some tips for a successful outsourcing experience:

  • Be clear about your requirements: Make sure to communicate your requirements clearly to your outsourcing partner. This includes providing them with detailed references, feedback, and deadlines.

  • Provide regular feedback: It is important to provide regular feedback to your outsourcing partner throughout the development process. This will help to ensure that the character designs meet your expectations.

  • Be flexible: It is important to be flexible and to be willing to make changes to your requirements as needed. This will help to ensure that the outsourcing process runs smoothly and that you are happy with the final results.

A screenshot of a video game showing a character standing in a lush forest clearing, surrounded by trees and wildflowers.


Outsourcing character design can be a great way to save time and money, and to create distinctive protagonists that will capture the attention of your audience. By following the tips above, you can ensure a successful outsourcing experience.

Would you like to learn more about optimizing your art outsourcing strategy? Explore our other blogs for insightful tips and industry insights or Contact us at or call +358442315027 to embark on a journey of artistic brilliance. Take advantage of the opportunity to revolutionize your projects and leave a lasting impression on audiences worldwide.


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